Peter Shire

Director of Sales

Peter is a successful sales and marketing professional with vast experience and connections throughout the SQL Server community. He began his career with an eight-year stint at Microsoft. While at Microsoft, Peter managed enterprise accounts and major reseller partners as the company grew from 4,000 employees to more than 20,000. And annual revenue grew from 800 Million to almost 6 Billion. During his tenure at Microsoft, Lotus and WordPerfect were finally unseated by Office plus important server-focused products were introduced including Exchange, Windows NT, and SQL Server.

After Microsoft, Peter moved to from his eleven years at SentryOne and or his long tenure as the President of the Charlotte SQL Server Users Group (CSSUG). While at SentryOne serving as the Director of Partner Relationships, he designed, built and managed their successful Partner program as well as their relationship with Microsoft and also SQL Server MVPs. His support of the SQL Server community is exemplary and Peter was recognized by PASS for special contributions to the 2013 PASS Summit. He helped resurrect CSSUG and grow it into one of the nation’s leading users group. The success of Charlotte’s SQLSaturday #33 – the first of the large multi-tiered events featuring 23 SQL Server MVPs, was pivotal to bringing the 2013 Summit to Charlotte.

Peter is a husband, father to three daughters and wrangler of two golden retrievers. He loves college basketball but his favorite player of all time is still in high school.

You can contact Peter at


Globally Recognized Expertise

As Microsoft MVP’s and Partners as well as VMware experts, we are summoned by companies all over the world to fine-tune and problem-solve the most difficult architecture, infrastructure and network challenges.

And sometimes we’re asked to share what we did, at events like Microsoft’s PASS Summit 2015.

Awards & Certifications

Microsoft Partner   Denny Cherry & Associates Consulting LLC BBB Business Review    Microsoft MVP    Microsoft Certified Master VMWare vExpert
American Business Awards Gold Award    American Business Awards Gold Award    FT Americas’ Fastest Growing Companies 2020    Best Full-Service Cloud Technology Consulting Company
   Insights Sccess Award    Technology Headlines Award    Golden Bridge Gold Award    CIO Review Top 20 Azure Solutions Providers
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